01Questions are generated, not scriptedA model writes the questions a real buyer would type in your category. Your brand name is never allowed into any of them, so nothing is leading the witness.
02Several models are asked independentlyAnswers diverge sharply between models. Being known to one and invisible to another is the normal case, and it is usually the finding that surprises people most.
03Each answer is read back structurallyEvery brand named in the answer is extracted in order, so you get your rank, how you were described, and the full list of who beat you.
04The gaps become the workQuestion types where you never surface rank ahead of ones where you merely place badly, and each one emits a paste-ready artifact rather than advice.